Redefine Meat – New-Meat Goes Viral

Campaign Objectives

  • Unveil 3D printed steak and generate market excitement ahead of commercialisation

  • Increase sales leads – positively impact the sales funnel

Campaign Strategy

  • Secure global broadcast TV exclusive for ‘behind the scenes’ at HQ, using video content for viral syndication

  • Pre-pitch news under embargo to tier-1 newspapers in EU & USA and secure CEO interviews

  • Develop product launch press release for B2B and B2C audiences, with accompanying video for integrated social media campaign

Campaign Results

  • Secured Reuters for TV broadcast exclusive, with video content used virally across global TV networks

  • Widespread global coverage in 800+ media spanning mainstream/business, tech, food and 3D printing media

  • 1200+ sales enquiries within first week following launch

Creating a compelling news story to secure viral mass-mainstream TV and newspaper coverage globally

Redefine Meat – New-Meat Goes Viral