Agmatix – Growing Crucial Market Awareness Through Thought Leadership

Campaign Objectives

• Launch business and drive awareness of Agmatix’s data analytics capabilities with agronomists, researchers and food and beverage companies throughout the US, Europe and South America
• Promote the benefits of its technology and motivate prospects and collaborators to make contact to learn more
• Position Agmatix as the partner of choice for transforming agronomic data into actionable insights – advancing regenerative agriculture by optimising field trials and analysis across the supply chain

Campaign Strategy

• As a start-up business with an absence of regular news, develop thought leadership articles to establish expertise, build trust, and influence industry conversations to improve brand credibility and brand visibility
• Pitch virtual interviews with trade media across the US and Europe, to secure high-quality coverage
• Leverage full suite of PR tactics to extend brand awareness to all target markets

Campaign Results

• Successfully launched company and introduced Agmatix and its solutions to target trade media, and the wider market, via introductory interviews
• Utilised a variety of additional tactics for deeper storytelling and brand authenticity. This included four podcast interviews and industry award submissions – two of which they won!
• Achieved 126 pieces of global coverage in 97 target trade outlets – reaching important customers, prospects and future partner/collaborators